Everybody needs a Grace.
The one who always had a clean towel ready, knew which soap got the stain out, and somehow made the whole house feel safe. We built a company around her.
Chapter one
Born on the job.
Grace's began inside a working New England cleaning company. Day after day we scrubbed kitchens, freshened inns and polished storefronts — and we kept running into the same problem: products that were either harsh on people or soft on dirt.
So we started making our own. Simple formulas, real botanicals, poured in small batches. The kind of soap you'd trust at your own kitchen sink, strong enough for a professional's bucket.
Chapter two
“We didn't want a logo. We wanted somebody you'd call when the house was a mess and the guests were on their way.”
That's Grace: part 1950s homemaker, part superhero. Polka-dot bandana, rolled-up sleeves, a spray bottle in one hand and a cape for emergencies. She's every mother, grandmother and neighbor who ever made a house feel like home.
What Grace stands for.
Written on the fridge —
Honesty
Every ingredient on the label, and nothing hiding behind the word “fragrance.”
Warmth
We treat every customer like family coming home for the holidays.
Grit
Born in a working cleaning company. Our products earn their place on real jobs.
Home
Made in New England, by neighbors, for neighbors in all fifty states.
Made in New England. Loved coast to coast.
Every bar and bottle is made close to home, then boxed with care and sent to kitchens, inns and corner stores in all fifty states. A little piece of New England, wherever you are.